Privacy policy

Last Updated: June 4, 2026

Welcome to Muva’s Beauty Vault ("we", "our", "us"). We are committed to protecting your privacy and handling your personal data in a transparent and secure manner.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase products, contact us, or otherwise interact with our services.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

1. How We Use Your Information

We use your personal data for the following purposes:

Contractual Purposes

  • Processing and fulfilling orders
  • Delivering products
  • Managing payments and refunds
  • Providing customer support
  • Managing customer accounts

Legitimate Business Interests

  • Improving our products and services
  • Preventing fraud and unlawful activity
  • Website administration and security
  • Analysing website performance
  • Managing customer relationships

Legal Obligations

  • Complying with tax and accounting requirements
  • Responding to legal requests
  • Maintaining business records
  • Marketing

Where permitted by law or where you have provided consent, we may send you:

  • Promotional offers
  • Product updates
  • Newsletters
  • Special discounts

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

2. Information We Collect

We may collect the following categories of personal information:

Information You Provide Directly

  • Name
  • Billing address
  • Delivery address
  • Email address
  • Telephone number
  • Payment information
  • Account login details
  • Customer service enquiries
  • Product reviews and feedback

Information Collected Automatically

When you use our website, we may automatically collect:

  • IP address
  • Device information
  • Browser type and version
  • Operating system
  • Website usage data
  • Pages viewed
  • Referring websites
  • Cookies and similar technologies

Marketing Information

Where you have consented, we may collect:

  • Email marketing preferences
  • SMS marketing preferences
  • Responses to promotional campaigns

3. Cookies

Our website uses cookies and similar technologies to:

  • Ensure website functionality
  • Improve user experience
  • Analyse website traffic
  • Support marketing activities

You can manage cookie preferences through your browser settings or our cookie consent banner.

4. Sharing Your Information

We may share your information with trusted third parties where necessary, including:

  • Payment processors
  • Delivery and courier companies
  • Website hosting providers
  • Marketing service providers
  • IT and security providers
  • Professional advisers
  • Regulatory authorities where legally required

We do not sell your personal data to third parties.

5. International Transfers

Some of our service providers may process personal data outside the United Kingdom.

Where international transfers occur, we ensure appropriate safeguards are in place, including:

  • Adequacy regulations
  • International Data Transfer Agreements (IDTAs)
  • Standard contractual clauses where appropriate

6. Data Retention

We retain personal data only for as long as necessary to:

  • Fulfil orders
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Order and financial records may be retained for up to 6 years in accordance with UK legal and tax requirements.

7. Your Rights

Under UK data protection law, you may have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise any of these rights, please contact us using the details provided below.

8. Children’s Privacy

Our website, products and survives are not intended for children under the age of 13.

We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

9. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated revision date and will take effect immediately.

We encourage you to review this policy periodically to stay informed about how we protect your information.

10. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or would like to raise a concern regarding how your information is handled, please contact us at:

Email: muvasbeautyvault@gmail.com

Please note that unrelated enquiries may not receive a response.